LONDON - Heinz Co. has pulled a British television advertisement that shows two men kissing after more than 200 viewers complained.
The ad for Heinz Deli Mayo depicts a family kitchen scene involving two children, a father and a male deli cook with a New York accent whom the children address as "Mum."
At the end of the ad, the cook kisses the father as he leaves for work.
The Advertising Standards Authority, a British watchdog group, says it has received 202 complaints about the ad.
Heinz says the ad was withdrawn after "consumer feedback." Spokesman Nigel Dickie said Tuesday that the company apologizes if it has offended anyone.
The gay rights group Stonewall says it is shocked Heinz had yanked what it calls an "innocuous" ad and is urging gay consumers to boycott the company.
