NEW YORK - The lesson the fashion world is teaching parents during the back-to-school shopping season is if you can't beat them, join them.
Children are going to wear their stripes with their dots and their florals with their plaids and they really don't care if Mom says they don't match.
That doesn't mean they have to look like clowns, however, especially this year with many manufacturers offering co-ordinated mismatched looks.
Co-ordinated mismatched looks? Think a purple, two-tone dot turtleneck with a multicoloured zigzag poncho and purple-and-aqua plaid skirt for girls, or red-white-and-blue plaid flannel shirt over a blue-and-white striped rugby shirt for boys.
"Parents should get on board and let kids express themselves," says Pilar Guzman, editor-in-chief of Cookie magazine, "but at the same time you want them to look put together and not be embarrassed. I'm happy to see this looser sensibility right now. Letting them express themselves is the prevailing parenting wisdom right now and it's nice to see it echoed in fashion."
Andrea Harmon, director of colour and concept for The Children's Place, says that prints and patterns can even help some children, especially little ones who don't have a huge vocabulary, put their emotions into something visual. They can choose something vibrant when they're feeling energetic, something darker when they're tired, for example.
"Prints are bright and cheerful and I say, 'The more the merrier,"' says Jose Abellar, Old Navy's vice-president of design and trend. "It's like there are no rules and that's what kids love and parents would do it, too, if they could."
Being the father of a six-year-old girl and seeing how she wears things that she truly likes instead of whatever is ripped from the runway has helped adjust his own eye, says Abellar. "You have tartan plaid and a bold rugby - I didn't always think of them together, but now I think it's a great combination."
He does caution, though, that it takes a very strong personality to wear several bold prints and patterns in bold colours. It can be done - and done well - but it's easier to use one neutral-coloured garment, perhaps jeans or khaki pants, as a grounding point.
But there's also the trick to use a small multicolored pattern such as a check or a windowpane, which, from far away can almost look like a solid.
The key to a busy outfit is the colour combination, says Harmon. The Children's Place is offering two colour stories; the warm is reds, oranges and pinks and the cool is blues, greens and greys. Pick one of those palettes and stick with it throughout the outfit.
"The clothes are co-ordinated from a colour perspective and that's a really important distinction," she says. "They're not 100 per cent matchy-matchy - that would be interesting enough for kids - but they're co-ordinated."
Scale of the prints is another way to ramp up or tone down an outfit.
While Harmon says there are no rules, there is a certain taste level when it comes to scale. "If you have a large-scale stripe, you probably don't want to see it paired with something the same scale. It's just too busy."
Her suggestion would be the large stripe with a smaller dot or floral for girls, or a sports motif for boys.
Harmon says she can't help but smile when she sees a child in a burst of patterns and prints. The florals, stripes, dots, geometrics, plaids and colour-blocking that she expects to be popular this fall are many of the same trends anticipated for adults. The difference, she says, is that the children's prints are less sophisticated - just the way they should be.
